Back to our occasional look at some of the world’s best beer commercials and we’ll move a long way North this time, to the largest country in the world and one which has an appetite for alcohol. Unfortunately for us it’s an appetite for vodka which keeps them warm on these extremely long winter nights but they do also drink beers such as Baltika and Ochakovo and for our first ad – Stolichnoye.
Fans will recognise it as a classic of the genre, the girl spends hours making herself look fantastic and trying on a variety of different outfits in the process before it all goes wrong when………..well check it out for yourself:
A fairly gentle one next and you can’t help thinking that if this ad was made in some other country there would have been some sort of surprise ending – like the girl would have turned out to be a bloke or something but it’s a good’un anyway. It’s for Lidski Kvas beer.
I’ve included the next one for the last scene as much as anything else – it’s a standard photographers-taking-pictures-of-the-pretty-girl-but-in-fact-they’re-snapping-the-beer type ad. All well and good so far, but then she jumps in her car while still waving her bottle around. Do the Russians encourage drink driving? Is it a light beer? Who knows? Can’t see that scene happening in many other countries though.
One last one then and this ones from Baltika. It’s always a shame when a Russian ad doesn’t feature a girl prominently – they’re all so damn good looking- but this is a quality one anyway. It even features pool and funky last shot which prompts the drinking of beer. Baltikas all round!