Guinness is of course an Irish drink so why, you ask, is it not included in a category entitled the Best Beer Commercials – Ireland. Well it would be easy to do of course but when you’re only singling out four or five ads where do you start? Guinness has a history of producing stunning and innovative commercials and don’t forget there are also plenty of other beer manufacturers in Ireland – North and South – which deserve a mention. So. Guinness gets its own category.
To begin with, quite possibly the most famous beer commercial ever, let alone Guinness’s most well known one. The concept of much Guiness advertising revolves around patience and the best things coming to to those who wait – in this case the perfect wave combined with a great Leftfield soundtrack.
Some of the imagery used by the company is just spectacular. While the links to the actual drinking of beer may get more and more tenuous,you just can’t argue with the feature film level of production quality.
This next one’s actually a user-submitted ad and not from Guinness (as far as I’m aware). This almost certainly wouldn’t have aired on any channel anywhere in the world. Funny though, and good quality. Viral, you might say.
One more now again on the subject of good things coming to those who wait. The adverts themselves seem almost timeless and when you watch them now it’s as if you were watching them on TV just yesterday. This is the legendary swimmer ad.
Amazingly this one is from way back in 1994 but there’s no way it seems like that – the timeless quality of the ad would mean it would sit nicely amongst today’s crop of beer commercials – 17 years on. This is the iconic dancing man ad.