Written by Let’s leave Europe for the time being and head back to North America for this post, specifically let’s go to Canada and check out what the imaginative advertising agencies have cooked up for us there in recent years. The beer industry is mostly dominated by the giant Molson and Labatts breweries so their going to feature pretty heavily.
The first one is the type of ad you only get in young, smallish, usually ex-colonial countries such as Canada and Australia and to me in always seems to demonstrate a touch of identity crisis. I can’t imagine any of the old-world, European countries producing an ad like this but have a look yourself:
If I’m going to be honest I’ve really got no idea what this next ones about. It’s got some beer at the end (Molson’s), a bit of sport mentioned at the beginning and most importantly some girls in the middle but I don’t get the message, but then I’m not Canadian.
This next one I like if only for the way the truck owner briefly slips on the balls after they come pouring out of this car. A genuine laughing soundtrack is always good too and as with so many beer ads there’s really very little connection with the product and the action except that maybe if you were drunk you would pull a stunt like this:
Another good one this – no need for much commentary except “Hot Girls on Skates”:
…..and lastly this one, there’s a while series of ads like this but this gives you some idea of the story behind it:
http://www.youtube.com/watch?v=wD8BbS5soKE&feature=related